[Pagsusuri] Digital Marketing All-In-One For Dummies ) (Stephanie Diamond) Nabuod.

Digital Marketing All-In-One For Dummies ) (Stephanie Diamond)

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Ang Digital Marketing All-In-One For Dummies ni Stephanie Diamond ay isang malawak na gabay sa digital marketing para sa mga negosyante, may-ari ng maliit na negosyo, at marketer na kailangang bumuo o ayusin ang kanilang presensya online. Bahagi ito ng seryeng For Dummies, kaya malinaw at praktikal ang layunin nito, na gawing mas madaling unawain ang mga prosesong kadalasang teknikal at magkakaugnay. Sinasaklaw ng aklat ang pagpaplano ng marketing, pagpoposisyon ng tatak, karanasan ng customer, content, search engine optimization o SEO, email, social media, analytics, at paggamit ng artificial intelligence sa marketing. Hindi ito nakatuon sa iisang platform lamang. Sa halip, ipinapakita nito kung paano dapat magtulungan ang iba’t ibang channel upang makakuha ng tamang audience, maalagaan ang mga lead, at masukat ang resulta. Mahalaga ang ganitong pananaw sa Pilipinas, kung saan maraming negosyo ang sabay na gumagamit ng Facebook, search, online marketplaces, at messaging upang maabot ang customer. Ang pangunahing layunin ng aklat ay tulungang gawing organisado, nasusukat, at nakasentro sa customer ang digital marketing.