Show Notes
- Amazon USA Store: https://www.amazon.com/dp/B08MKNHSWC?tag=9natree-20
- Amazon Worldwide Store: https://global.buys.trade/The-Cold-Start-Problem%3A-How-to-Start-and-Scale-Network-Effects-Andrew-Chen.html
- Apple Books: https://books.apple.com/us/audiobook/workbook-of-the-cold-start-problem-how-to-start/id1746936192?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree
- eBay: https://www.ebay.com/sch/i.html?_nkw=The+Cold+Start+Problem+How+to+Start+and+Scale+Network+Effects+Andrew+Chen+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1
- Shopee: https://asia.buys.trade/shopee_The-Cold-Start-Problem-Andrew-Chen.html
- Lazada: https://asia.buys.trade/lazada_The-Cold-Start-Problem-Andrew-Chen.html
- Tiktok: https://asia.buys.trade/tiktok_The-Cold-Start-Problem-Andrew-Chen.html
- Magbasa pa: https://tagalog.9natree.com/read/B08MKNHSWC/
#Atomicnetwork #ColdStartTheory #Antinetworkeffects #Hardatsoftnetworkeffects #Tippingpointatescapevelocity #TheColdStartProblem
Ang The Cold Start Problem ni Andrew Chen ay isang aklat sa negosyo, produkto, at estratehiya para sa mga kumpanyang umaasa sa network effects. Sinusuri nito ang mahirap na yugto ng isang bagong app, marketplace, social network, o collaboration tool, kapag kakaunti pa ang gumagamit at wala pang sapat na dahilan para manatili ang susunod na user. Dating namuno si Chen sa rider growth ng Uber at ngayon ay mamumuhunan sa Andreessen Horowitz, kaya nakabatay ang aklat sa mga karanasan at halimbawa mula sa mga kumpanyang tulad ng Uber, Tinder, Airbnb, Zoom, Dropbox, at LinkedIn. Hindi nito ipinapakitang awtomatikong sagot ang viral growth. Sa halip, ipinapaliwanag nito kung bakit puwedeng maging negatibo ang network effect sa simula, dahil ang produktong walang sapat na tao, content, o transaksyon ay tila walang silbi. Layunin ng libro na bigyan ang founders, product managers, at mamumuhunan ng mas malinaw na wika at balangkas para magsimula, magpalago, at magdepensa ng isang networked na produkto.